XBT.com, one of the web’s most desirable domain names, is up for sale. Its current owners, XBT Holding SA, are seeking 200 BTC – or about $2.9 million – for the site. The domain is coveted partially because XBT is the abbreviation that many institutional trading platforms use for bitcoin, and also on account of […]
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Bitcoin is a powerful brand. Even uttering its name – or that of its underlying technology, blockchain – can be enough to revive tired companies and send stock prices soaring. But Bitcoin isn’t the only name strategically deployed for marketing purposes: companies are also shamelessly cashing in on the name of the cryptocurrency’s founding fathers. […]
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